The Middle East’s biggest travel and tourism fair, Arabian Travel Market (ATM) in Dubai, is the most recent large scale event to be cancelled this year due to the coronavirus outbreak.
The exhibition which was originally due to held between 19th and 22nd April, was later rescheduled to be held between 28th June and 1st July at the World Trade Centre in Dubai.
However, a recent notification on the ATM website said that “In light of the changing global situation relating to the COVID-19 virus, we have continued to monitor the impact it is having not just on our industry, but on society in general. Many meetings took place with the Dubai World Trade Centre and we reviewed other options to organize an event in the last quarter. However, after consultation with our key stakeholders and after listening to our Industry, ultimately it became apparent that the best course of action, and with everyone’s best interests in mind, is to postpone the event to 2021.”
Arabian Travel Market will now be held at the Dubai World Trade Centre on 16-19 May 2021, following the holy month of Ramadan and the Eid Al Fitr celebrations.
The notice went on to say “We appreciate that this is disappointing news, however everyone’s health and safety is our top priority. We are fully aware of the important role that ATM plays for industry professionals right across the Middle East region and beyond, and we believe it is our responsibility to deliver a safe and successful event when we are able to do so.”
On a more optimistic note, ATM also announced that they would be running an online event from 1st to 3rd June.
“We are firmly focused on delivering positive business and networking opportunities to the Middle East’s vast travel and tourism community and as such are excited to announce that we will be running an ATM Virtual Event across 1st – 3rd of June 2020. Join webinars, live conference sessions, speed networking events, 1-2-1 meetings, plus so much more keeping the conversations going and delivering new connections and business opportunities online. We will be in touch with you separately on details on how to take part.”
About Arabian Travel Market: Arabian Travel Market is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from around the world showcase a diverse range of accommodation options, breath taking tourism attractions, travel technology and key airline routes.