Thursday, January 28, 2021

How Important Is Experiential Marketing And Do Brands Really Want In?

Advertisers haven't had to look too far for negative news lately. But as traditional broadcast spending continues to dip and clients question the safety...

Local Dubai Venue Launch ‘Kickass’ Hybrid Livestream Event Solution

What do two guys with a combined fifty years of television production experience do during the worlds worst economic crisis since the Great Depression?...

Confessions Of An Event Organizer – Dan Bolton

What is it really like to be an event organizer? What aspects of your job do you love? What lessons have you learned along...

6 Ways To Remove the ‘Corporate’ From Your Next Corporate Event

Company events have a reputation for being predictable, repetitive, and a little dull. Being in charge of corporate event planning isn't always simple and...

Confessions Of An Event Organizer – Dan Bolton

What is it really like to be an event organizer? What aspects of your job do you love? What lessons have you learned along...

What’s ahead for the UAE’s events sector and the ingredients for success.

Ahead of the Middle East Special Event and Exhibition Show in April, Alan Kelly, Commercial and Strategy Director at Informa Middle East talks to...

5 Scientific Reasons Why Instagram Stories Are So Engaging

Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by...

8 Event Trend Predictions for 2019

Feeling excited about 2019 and all the opportunities the new year will bring? You should be! We asked 8 event professionals to tell us the...

Learning by experience…

As with so many aspects of marketing, advertising and promotions, there has been a reliance on tried and trusted methods to get the message...

Event Cancellations From Coronavirus Rekindle Interest in Online Events

Virtual events have become more popular in recent years due to improving tech as well as their cost-effectiveness and environmental merit. Now, with the...