Sunday, April 11, 2021

Learning by experience…

As with so many aspects of marketing, advertising and promotions, there has been a reliance on tried and trusted methods to get the message...

Why experiences matter even more in today’s cultured conference landscape

We know that brands which deliver a superior brand experience outperform their competitors in the marketplace. And according to Jack Morton’s Experience Brand Index – a...

6 Ways To Make The Most Of A Slower Business Period

With the increasing number of events now cancelled across the globe, the events industry is firmly at the sharp end of the financial fallout....

Choosing the right event space

6 important factors to consider when choosing the right event venue. If organizing events wasn’t difficult enough already, event managers have a number of...

Building Compelling Event Narratives with Logic and Emotion

An Emmy award-winning storyteller, J.B. Miller has built a successful career on crafting stories that move people. From brand activations for Samsung to luxury...

COVID 19 Business Impact Study – A Global Perspective

A researcher at the University of Westminster carried out a global study into the predicted impact of COVID-19 on the events industry and the...

Five Top Tips For Planning A Plastic Free Event

Every day approximately eight million pieces of plastic pollution find their way into our oceans and recent estimates suggest that plastics consistently make up...

5 Scientific Reasons Why Instagram Stories Are So Engaging

Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by...

JBL x The Google Assistant: Fright Club

UNIT9 partner with JBL and Google Assistant to create voice-activated Halloween hell in Shoreditch 'Fright Club' Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement...

Can a secret event help your business?

Go on, admit it. We all like a secret, right? But with the unstoppable advance of the internet and social media, today we seem...