Saturday, May 8, 2021

Does The Future of The Conference Industry Hang In The Balance?

In mid-March, the 2020 PROMAX Europe conference was due to take place in Madrid, right as Spain locked down its entire country. As virus...

Standing Together: Can The Local Event Industry Survive COVID-19?

In just a few short weeks, the COVID-19 crisis has undoubtedly reshaped the professional event world. As event professionals scramble to keep their businesses afloat...

5 Scientific Reasons Why Instagram Stories Are So Engaging

Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by...

COVID 19 Business Impact Study – A Global Perspective

A researcher at the University of Westminster carried out a global study into the predicted impact of COVID-19 on the events industry and the...

How Important Is Experiential Marketing And Do Brands Really Want In?

Advertisers haven't had to look too far for negative news lately. But as traditional broadcast spending continues to dip and clients question the safety...

The Economic Cost of Major Events Canceled

As the coronavirus continues to take a human and economic toll across the world, the lucrative business of tech conferences is not immune. The direct...

When Will Events Return?

Every hospitality brand experiences demand anomalies that are directly influenced by events. So as companies attempt to forecast demand for 2021, the big question...

Making Artificial Intelligence Real For Businesses In The UAE

Martin Adams, a renowned artificial intelligence expert on why businesses should invest in the next big technological disruptor. Arriving home after a long day, the...

JBL x The Google Assistant: Fright Club

UNIT9 partner with JBL and Google Assistant to create voice-activated Halloween hell in Shoreditch 'Fright Club' Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement...

5 Reasons Why You Should Use Video for Your Event

Not using video as part of your event promotion strategy? You’re not alone. Video is incredibly effective, but it can also be intimidating. You may...