What is it really like to be an event organiser? What aspects of your job do you love? What lessons have you learned along the way?
With our â€˜Confessions of an Event Organizer series, weâ€™re hoping to get under the skin of our interviewees and find out what it really takes to be a event producer.
This week weâ€™re talking to Charlie Brown, MD of Brown Bear Events who specialize in luxury events & lifestyle management.
What I was most surprised to discover when I started working in eventsâ€¦
A: Your levels of OCD, perfection, organization and attention to detail increases drastically when someoneâ€™s special day/ or event is in your hands. You find yourself triple checking elements nonstop to ensure everything is correct and perfect not only for your clients but also within your own personal life.
A part of my job I wish I could changeâ€¦
A: Would be that after all of your months of preparation, planning and rehearsals that all event elements would remain as they had been initially planned. Having more hours in the day, as they say time flies when you are having fun so working around the clock to bring fantasy to reality can sometimes mean days with no sleep.Â
The advice I wish Iâ€™d been given at the startâ€¦
A: It always seems impossible until it is done! Our job is to make the impossible possible â€“ concept creation & delivery. Events are more than just a party or a day in a calendar they are an experience and if done well leave a lasting memory for everyone no matter what it takes to make it happen.
Something I wish others understoodâ€¦
A: No client is ever too full on, so they should never be embarrassed with constantly asking us questions/ sending emails etc. The more information the client can provide us with the more we can help ensure we create their exact intentions.
My secret weapon isâ€¦
A: Being organized and prepared for all case scenarios is key. Having a plan A, B & C is crucial, no matter how prepared you are there will always be a last minute surprise on the day, itâ€™s the nature of the job! Fail to prepare, prepare to fail.
The biggest lesson Iâ€™ve learnedâ€¦
A: Being creative is experimenting, growing, taking risks, breaking rules, making mistakes & having fun. You will never know your full potential unless you push yourself out of your comfort zone. Some of our best ideas have come from a place where we have felt completely out of our depths and there is a learning to take from every event and idea, what worked well, didnâ€™t work well or wasnâ€™t as effective as we thought it would have been.
My scariest moment (and how I pulled it back)â€¦
A: Being stung by a hornet whilst holding and presenting a newly married couples wedding cake, just having to stand there and not make a scene or flinch even with blood trickling down my leg as it was all being filmed and documented on TV! Deep deep breaths!!! I have never counted to 100 so fast in my life.
My secret ambition isâ€¦
A: Creativity. Working with clients to create really out of the box events, unusual themes and concepts with one off creations that really leave guests with the WOW effect.
What the attendees donâ€™t know isâ€¦
A: The amount of work that goes on behind the scenes and the attention to detail required to create a seamless event. Some of the best events that seem seamless have had months and months of preparation to still be faced with on the day last minute challenges. It is important to take it in your stride, work as a team to think on your feet and make fast decisions to come up with best solution. Communication is key to create a seamless event.
This was embarrassingâ€¦
A: Working across the globe can face us with numerous language barriers and interpretations, some of which can lead to embarrassing moments. Crawling through sand and bushes to not be seen during a clients dinner and reach the sound desk in time to ensure they are aware and prepared for the next artists requirements was pretty embarrassing.
Most excited about for 2019â€¦
A: A variety of numerous upcoming events across the globe â€“ ticking off more countries on our list, reaching outside of our comfort zone, challenging ourselves, increasing our boundaries and exploring unfamiliar destinations. From the Middle East, to the UK and Europe! Bring it on.
Brown Bear EventsÂ have over ten years of international experience, theming a range of private events, from engagements, weddings & anniversaries, to birthday parties, private parties & charity gala dinners.
For more information, please visit Brown Bear Events