The US & North American events industry is financially healthy â€” and growing, according to a new report from Eventbrite.
The global ticketing and event technology platform company has released its annual Pulse Report, which aggregates survey data from more than 1,200 event professionals based in the U.S. and Canada. Approximately one third of the participants organize business events.
The report is aimed at any event professional who wants to gain a deep understanding of the current state of the events industry. Whether they’re just starting out in the industry or have been involved for years, the report aims to provide a benchmark against other professionals.
Katie Sawyer, Eventbriteâ€™s head of content, said the interactive report is designed to help event professionals be more successful.
â€œThe data provides the insights they need to make smart decisions about hiring, budget and marketing.â€ Sawyer explained. â€œUltimately, it’s a resource they can use to decide how they want to retain past attendees and reach new ones.â€
The Pulse Report provides information on topics including:
- Tools and tactics event professionals consider the most and least effective
- Event budget allocations
- Investment demographics for 2019
- Industry challenges and trends