LATEST ARTICLES

UK’s Boris Johnson Unveils Plans To Pilot Mass Testing For Theatre & Event Audiences

The UK government has committed to developing a programme of quick turnaround mass testing, which could allow theatre audiences to return without social distancing this year. Prime minister Boris Johnson unveiled plans to pilot the...

Does The Future of The Conference Industry Hang In The Balance?

In mid-March, the 2020 PROMAX Europe conference was due to take place in Madrid, right as Spain locked down its entire country. As virus cases climbed, the annual entertainment-marketing conference - with its 500...

What Can We Learn From The First Socially Distanced Events?

When socially distanced events first emerged they instantly provided a way for consumers to continue to go out and be entertained safely during the coronavirus pandemic. The Virgin Money Unity arena has delivered some...

Event Industry Open Again For Business In Dubai

Good news finally for the event industry in Dubai with the announcement that live events are able to resume once more, according to a new government directive dated August 3. Both indoor and outdoor concerts...

UAE Confirmed As The Host Nation For Cricket’s IPL

The Indian Cricket Board have confirmed that the UAE is going to host this year’s Indian Premier League (IPL) in Dubai this September. The IPL is one of the largest cricketing events in the world...

Top UK Comedian Jimmy Carr To Play Two Dates In Dubai

UK funny man, Jimmy Carr, will be bringing his Terribly Funny tour to Dubai for two nights on August 13 and 14 with both shows at the Dubai World Trade Centre. The English comedian is...

Ski Dubai And Dubai Sports Council To Host Running Event

In a world first, Dubai Sports Council in cooperation with Ski Dubai, have organised the first 'DXB Snow Run' which will see residents and visitors running 3km through the snow at Ski Dubai in...

Emirates Airline Festival of Literature Reveals Dates And New Format For 2021

The Emirates Airline Festival of Literature will be back next year for its 13th edition, but with a few notable changes. The festival will take place over three days, from 4-6 February 2021 –...

Dubai’s Events And Entertainment Scene To Have Mixed Offerings In Future, Says Tourism Chief

Dubai’s events and entertainment scene could include a blended mix of live and online offerings as the sector gradually recovers from the impacts of the Covid-19 lockdown and various restrictions, according to Issam Kazim,...

Maximize Your Event’s Attendance By Understanding The Data

As event organizers around the world have been forced to cancel concerts and festivals, there is one thing that everyone in the industry should remember: The event itself may not be the center of...