All businesses seek to engage with customers or clients and there are various ways to achieve this objective. In many cases, companies focus on facilitating online engagement but the benefits of offline engagements should not be overlooked.
Engaging with clients or customers involves increasing interaction between an organisation and its target market. By enhancing the customerâ€™s experience or improving the clientâ€™s perception, brands can foster loyalty and ultimately, build a long-lasting business relationship with their targets. Events can help achieve this.
Using Corporate Events To Increase Engagement
Corporate events should be integral in a companyâ€™s calendar. As well as using in-house events to network with clients and customers, businesses can benefit from hosting guests at well-known sporting and musical events. In Dubai there are a myriad of opportunities, everything from the Abu Dhabi F1 Grand Prix to Dubai Opera and everything in between.
These days, everyone is perpetually busy and itâ€™s rare for businessmen and women to have any spare time. By tying a business networking to high-profile events, you can increase the number of attendees and, therefore, the rate of consumer/client engagement.
With tickets for notable sporting events hard to come by, few people will pass up the opportunity to see world-renowned artists from a companyâ€™s box, see players slog it out on Centre Court or hear the roar of the F1 engines at the Yas Marina Circuit.
Whatâ€™s more â€“ the continual offering of big-name events throughout the year means your company can host numerous corporate events and handpick your attendees. If youâ€™re keen to get certain clients together in order to build future ventures, why not arrange for them to join you in a private box for the Dubai Rugby Sevens or at one of the after concerts at the Abu Dhabi Grand Prix?
Building Profits Through Engagement
Without effective engagement, companies are doomed to failure. Customers will simply not buy from companies theyâ€™re not engaged with and clients will opt for brands theyâ€™re closer to, rather than companies they have a limited rapport with.
While the effects of corporate or sports hospitality can sometimes be hard to quantify, they should not be underestimated. As well as exposing your brand to millions of spectators via sponsorship arrangements, corporate events enable you to engage with numerous customers at once or selected clients in a more intimate business environment.
With great deals to be had, hospitality packages can be a cost-effective way to foster customer and client engagement. Despite strict guidelines governing the use of marketing activities, businesses are getting more out of corporate hospitality than ever before. Clients and customers understand the need for hospitality events to have a business-orientated focus, so they are prepared for corporate engagement when they attend.
Although sports and music hospitality packages provide a great day out for attendees, they also facilitate and encourage engagement between hospitality guests. If you want to increase engagement and reap the subsequent rewards, why not arrange your own corporate event today?
Source: Harry Francis – DTB