Dubai based experiential agency, Lightblue, has been appointed the lead creative agency for the Chalhoub Groupâ€™s luxury fragrance house Ghawali. Lightblue will lead Ghawaliâ€™s marketing eï¬€orts in creative, content creation and experiential, supported by Havas PR and Havas Media.
Addressing the appointment, Anees Abdullatif, General Manager at Ghawali said â€œThe team at Lightblue is unwavering in its commitment to bold, brave ideas. Their capabilities in strategy, content and creative make them uniquely equipped to bring innovative, integrated solutions to what weâ€™re trying to achieve. We are excited to partner with them to write the next chapter of Ghawaliâ€™s history.â€
David Balfour, Co-Founder at Lightblue said â€œThis win further deepens our relationship with the Chalhoub Group as well as strengthens our position in the market as a luxury disruptor; we are looking forward to the year to come and the creative work that weâ€™ll produce.â€
The new positioning will be revealed mid-January with the launch of their new collection, Al Laylaa, in a campaign featuring the likes of Ali Mostafa, Sara Al Madani, Hatem Alakeel and Arwa Al Banawi. The win of the Ghawali account follows a streak of successful pitches that saw the agency deliver campaigns for Gatorade, Charlotte Tilbury & Frederic Malle.