LIGHTBLUE appoints new Creative Director

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Jason Rodbard - Creative Director, LIGHTBLUE

Following a recent streak of hires, LIGHTBLUE has appointed Jason Rodbard to the role of Creative Director.

With over a decade spent in the UAE, Jason spearheaded the experiential marketing initiatives of some of the world’s most recognisable brands (Louvre Abu Dhabi, Porsche, Aldar Properties and Expo 2020.)

As Creative Director, Jason will be leading the group’s (LIGHTBLUE + LIGHTBLUE MEDIA) creative efforts indesign, content and art direction.

David Balfour, Co-Founder at LIGHTBLUE said “Jason brings a wealth of experience to our roster. We are delighted to have him back onboard and look forward to see him in action.”

“It’s an amazing feeling to re-join the agency after a nine-year break and see how it has transformed into a complete agency working across multiple disciplines and channels. I look forward to helping lead and influence the creative opportunities across both experiential and content, ensuring a more joined up approach for both the agency and our clients.” Added Rodbard.


LIGHTBLUE is a creative experience agency. Founded in 2007 the agency has been at the forefront of Experiential Marketing across the region helping brands connect with existing and emerging audiences. Based out of Dubai, LIGHTBLUE delivers Brand Strategy, Experiential & Content-led campaigns.

Global Experiential Agency of the Year 2017.

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