Vox Cinemas Launch Drive-In Movie Theatre At Mall Of The Emirates

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Vox Cinemas launches a drive-in theatre at Mall of the Emirates

Movie nights have taken a bit of a hit with closure of cinemas across the globe amid the coronavirus pandemic. But UAE residents now have a reason to reach for that popcorn once again, as a vintage-style drive-in cinema is opening at the Mall of the Emirates.

A big screen has been erected on its rooftop car park, nestled right underneath the Ski Dubai slope, and customers can watch the latest Hollywood films from inside their vehicles.

The Vox Cinemas Drive-in will screen films at the outdoor space from Sunday, May 17, with a full schedule set to be released on the cinema chain’s website soon. While the film plays on the big screen, guests must tune their car radio to a designated frequency to play the accompanying audio.

“The health and wellbeing of our guests and employees remains our top priority and moviegoers can rest assured that the Vox Cinemas Drive-in complies with all government and best practice guidance, while still allowing guests to enjoy the big screen experience,” said Cameron Mitchell, chief executive of Majid Al Futtaim – Cinemas.

“Drive-in visitors will earn Share Points and can access the Mall of the Emirates mall and facilities before the movie.” He added.

The Drive-in theatre was launched this week with a special screening of Will Smith’s latest release Bad Boys for Life.

The new cinema will open to the public on Sunday May 17 next, with evening screenings held at 7.30pm. The capacity of the Vox Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle. Staff will also ensure customers maintain social distancing guidelines.

In line with government regulations, individuals above the age of 60 and children between 3 and 12 years of age are not permitted to access the mall and the drive-in cinema.

Tickets can be booked on the Vox website or app; a QR code will be sent to customers which will be scanned when they arrive at the venue. Screenings will be held at 7.30pm, with tickets priced at Dh189 per car, which includes the film along with caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.

Proceeds from the first screening on Sunday, 17 May will go to the 10 Million Meals initiative, which aims to help people who would have relied on mosques for food during Ramadan.

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