Dubai-based Step Group, the company behind STEP Conference, one of the leading technology events of MENA has announced its expansion to Saudi.
The announcement was made by companyâ€™s co-founder Nizar Fakih at the recent STEP Conference in Dubai.
â€œThis is the first time that we launch in Saudi, it is going to be in Riyadh on March 25â€¦ the venue is called Seven Moons. It will be one day only,â€ Nizar Fakih, co-founder of the STEP Conference, said in an interview after the announcement.
“We believe that the time is right in Saudi… because there is a lot of focus from the government on Vision 2030, digital transformation and we have been in contact with a lot of partners there over the past year.â€ Said Fakih. â€œWith the partners from government and corporate in Saudi, we felt it was the right moment to really launch STEPâ€¦ the ecosystem is picking up,â€ he added.
STEP Saudiâ€™s first edition will take place in Riyadh next month and aims to attract 1,500 attendees to the event.
Founded in 2012 by Ray Dargham, Nizar Fakih, andÂ Bahaa Moussalli, Step Group has become one of the leading digital media and events company of the region with online publications like StepFeed and YallaFeed, and its annual event STEP Conference that had started with 300 attendees in 2012 and has grown to become a two-day conference with five tracks that now attracts thousands of startups, founders, digital media professionals, investors, and government officials every year in Dubai.
The company is backed by Wamda Capital, Dtec Ventures, EquiTrust, and North Base Media.
STEP Saudi will be the second big regional startup and technology event to make it to Saudi. Beirut-based ArabNet has been organizing an annual conference in Riyadh for almost seven years that is currently the leading event (by a private player) in this space. ArabNet, last year, had also announced its further expansion into Saudi after receiving a license to open an office in the country.